Monday, 4 July 2016

Research: Analysis of Music Video: 1 - Nick Jonas

Nick Jonas - Close

The music video begins with a close up of the artists eyes, towards the female in the video. This establishes the star image, which reinforces Andrew Goodwin's theory of one of the five aspects of a music video. His theory is also reinforced later in the video with relation to visuals.

After the close up of the eyes it tracks downwards to the lips as the star image sings, which may link to Winships theory of the gaze between cover model and female viewers,  therefore the female and the star images female fan base may be appreciative of these close ups.

The outfit the star image is wearing is torn and worn out, this may be representative of how the relationship is being ruined and he is being torn in the middle deciding what to do, which links to the lyrics of debating whether to be close to their significant other. This links to Barthes semantic code as the lyrics are being signified in the video.

It then cuts to a point of view shot the star image has which is of a woman, and the close up of the body emphasises Laura Mulveys theory of male gaze, as her outfit can be seen as provocative.

The setting in which they are in is an abandoned warehouse which is representative of the pressure and the intensity of the two in the relationship.

The lyrics are signified, and Andrew Goodwins theory of the visual images matching the lyrics are as "close" is used to be the opposite and pull the artists further away from each other.






The female artists outfit and make up and hair, is seen as messy and dark, insinuating she has anger in this relationship about not being "close" with their other half.



Her outfit represents her as being stripped from her self and is now very desperate for the love of her other half to help her feel better.






They use digital effects to blur the image to appear that their is  force pushing and puling them back together from one another and they are getting stripped of their clothes as thats how strong their force is.
The two shot of them almost touching each other represents their affection as well as their
eye contact with one another.







The music video ends with a low angle shot and them two connected with one another, an their positions in the music video have reversed as the male on the left is now now on the right, this shows they are intertwined in their relationship.




How this research has influenced my planning and creativity:

  • I like how the first how of the music video is of a close up of the star image
  • feel it introduces the star image well
  • I also like how well the costume and the setting matched the lyrics and emotion in the song, 
  • will try and do this when creating my video to create a strong theme and synergy.

1 comment:

  1. Good. Look at the order of your research posts - it goes 1,3,2 please redate

    ReplyDelete