This video has strong pop characteristics to emphasise the genre such as the bright colours.
There is also a good relationship between the lyrics and the visuals because as she sings the chorus, it begins to rain and men are around her. I am aware when I am creating my music video that I will not have the funds to create fake rain, or have the equipment to take out whilst its raining so wouldn't be able to link the lyrics and visuals as strongly as this artist did, however it did show me that it is essential there is visuals with the chorus of the song.
There is also a good relationship between the music and the visual, as the quick shots match the quick beat and cuts to different close ups and costume changes. The shots cut on the beat. The music video has lots of shots, has three differnt scenes and three different outfits.
The star image, once known as ginger spice, has revealed her new image, and therefore there are several close ups revealing her new figure. There is also close ups of her talking directly into the camera saying "can i start again?" this breaks the tension and may be implying that she wants to start again with her fame and create a new image for herself, this also shows her confidence. This also breaks convention as there is diagetic sound, which is extremely rare however I would like to incorporate.
There is a strong intertextual reference to flash dance at the start of the music video and almost replicable, its a similar approach J- Lo had to hers. Also has strong link to fame at the end. The mise en scene is near enough identical, as the close ups of the feet tapping, the record. Intertextuality is created from the beginning in this music video as
the establishing shot shows the feet of a dancer wearing dance shoes and
leg warmers. This shot is extremely similar to the opening shot of the
last dance scene in the movie 'Flashdance' from 1983. The use of
intertextuality will also appeal to the slightly older target audience
of 30-40 years of age because they will recognise the similarities as
soon as the video begins because the same medium close up worms-eye-view
shot has been used.
I think the shot reverse shot in the song works very effectively to help with the story line of the music video, and will definitely be using these, this is very interesting as although it is a performance music video, the talking makes it much more linked to narrative.
This is a reference to 'Flashdance' as this was
used to show the increased interest of the judges. Although a very small
action this is used to symbolise that they cant help but join in on her performance.
The artist is also seen as very voyeristic by blowing kisses directly into the camera and looking into the camera giving a sex appeal. This links to Mulveys "male gaze" as there are lots of medium shots of her body.
Research Influenced my planning
- Consider the use of intertextuality and getting inspiration from famous iconic films in order to make the music video have a different edge to it.
- How important it is to cut on the beat
- Crucial to have several locations and outfits to show the artist better
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