This question links perfectly to Question 4 - Do you buy CD's?
It is astonishing how around two thirds of our target audience had no idea what a digipak was. From my own experience, before being presented with this task in A2, I was also unaware what a Digipak was and what a digipak poster was.
In my own opinion I do feel OCR have given us a task which isn't as current in this developing industry - and in my opinion would make a more current task for A2 such as developing a persona on social media and gain followers from a fake artist - to test truly how much promotion and advertising of a music video can create recognition in a new artist in the industry.
As my partner Lauren stated -
"The majority of our younger target audience (16-17 years of age) do not buy CD's. This is possibly due to the fact that we are living in an age were everything can be streamed digitally. E.g the growing popularity of Spotify, Youtube and iTunes.
Some members of the target audience suggested that they 'used to' by CD's however as streaming has become much easier than going out to the shop to my a CD in its physical form this has subsided.
One member of the target audience said 'Yes, if it is an artist that I love than yes'. Artists with a large fan base are able to gain a lot of support in terms of physical album sales, because fans want a physical copy of the CD for nostalgic reasons"
This suggests perhaps why many don't know what a digipak is, due to the development of other ways of streaming music.
This is very true- perhaps look at McDougall when you write your evaluation. I really like the way you and Lauren communicate and are developing this project. Well done.
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