The majority of the target audience suggested that a new artists should have a social media site in order to promote themselves. Social media includes: Snapchat, Twitter, Instagram and Facebook. Social media is used for artists to promote their new material as well as staying connected to their fans. The sites are places for fans to discuss their favourite artist and their music.
James Arthur has recently released a new album 'Back From The Edge'. He is using his Twitter page to promote his album. For example, both the twitter display picture and the header are pictures of the album and his biography has a link to buy the album. This is a clever use of social media to promote album to a younger audience.
The target audience also suggested that an album should be released including good music. This comment may be vague but we would hope that Ben Austin would release a song that fans of the Pop Acoustic genre would like which would result in him developing a substantial fan-base.
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