Planning: Drafts of Production Company Logo

My partner, Lauren and I decided around two months ago, before filming that we both like the idea of having "IMAGE" as our logo, as with artists and people in the media it is all about their image and how they appeal to a particular audience, therefore "IMAGE" is very related to our music video and artist, as "Ben Austin" is the star image, this links strongly to Dyers theory on how a star is a constructed image.

Flickr - Target Audience Research of new photos

I have added the photos on to the vale media group to get comments from my peers and teachers. I have added descriptions on to each photo of what they would be used for.

CHANGE OF PLAN - 2nd Photo Shoot for DIGIPAK

Unfortunately Lauren and I, had the wrong camera settings on when taking still images for the digipak and digipak advert for the ancillary task - this lead to the picture quality being very poor and making our digipak and digipak advert look very unprofessional.

Therefore we organised a second shoot and thankfully our star image was available and happy to take further photos - we organised this using our facebook group chat which consists of myself, Lauren and Julian.

Research: Digipak, Social Media, Website - Nathan Sykes

I chose Nathan Sykes as he is currently re branding himself as a new artist since leaving his previous band "The Wanted".

 

His twitter account has his main picture of the album cover that I have used thing link to analyse, and  his cover photo seems to be similar to a digipak advert however does not have any institutional details, but does follow the conventions of using sell lines such as "out now" and advertises his famous most recent track "Famous".


Nathan Sykes twitter bio also has a link on how to download the album on iTunes, and then a link to his website, which has the clear synerdy and sign of the N above S throughout.

http://nathansykesofficial.com/promo

Research: Digipak and Digipak Advert - Sam Smith

 The digipak has strong synergy with the digipak advert. The font used on the digipak is consistent with the back of the album and with the track names. Sam is breaking conventions and not looking directly into camera.

The digipak is very minimalist and raw and I feel that's to show how Sam Smith is as an artist as he is a very pure acoustic singer.

The shot is a studio shot and is actually chopping off the top of his head and is breaking conventions in that way too.

The page furniture on the digipak is limited too as it is simply in the center of the square digipak over the image.

The digipak advert breaks conventions as it is not an image with overlaying text and is almost a split page, with the album on the left and simply repeating the artist and the albums name in contrasting colours.

The digipak adverts follows conventions as it has track details, promoting his most famous song "Stay with me" and also has the release date in large numbers. I am assuming this digipak advert was in America from the order of the date.

Sam Smith also used twitter to promote his debut album and gave his fans details on the track list, and also created a hashtag to get it trending and create a strong word of mouth.

This research has influenced me as 
-I will now definitely use the twitter account to promote perhaps the back of the digipak with song titles on.
-Maybe consider the digipak advert being taken up with a third of the digipak cover.
-Ensure I have the release date in large clear numbers.

Star Image - Social Media

How can we get everyone talking and noticing our up and coming star?


Our target audience is teens and young adults of both genders, and what social media app do we use the most to connect - Twitter.

I've created a twitter account for our star image to engage with his fans and create a strong word of mouth about this new star "Ben Austin"

I am using the photos we took on the day of shooting as his twitter picture and header photo to create synergy from the digipak and the poster with his social media. I also set the "theme colour" to grey as that is the colour me and Lauren have decided to use with hints of blue.

I think it is crucial we create an online presence for our star image as we are the online digital age.

Using Final Cut Pro - Editing and Transitions

Before posting my first rough cut on YouTube, I had only used the blade tool and slight use of over cranking and under cranking.

Cross dissolve-

After this first rough cut, I have been trying out new editing techniques, cross dissolve I feel confident with now, however some newer tests is the use of "flash" and "lens flare".

Flash- 

I used flash before the artist begins to start reminiscing on the memories, and is simply a flash of a white screen.

Lens flare-

And used lens flare as I panned around the loved up couple in the park and it works very well with the natural lighting. 

Guassian-

I also used the effect of "gaussian" which I'm not even sure what it means, but after tying it out, I think its a good way to introduce the new boy in the music video and "Abbie's" affair.