Research: Digipak and Digipak Advert - Sam Smith

 The digipak has strong synergy with the digipak advert. The font used on the digipak is consistent with the back of the album and with the track names. Sam is breaking conventions and not looking directly into camera.

The digipak is very minimalist and raw and I feel that's to show how Sam Smith is as an artist as he is a very pure acoustic singer.

The shot is a studio shot and is actually chopping off the top of his head and is breaking conventions in that way too.

The page furniture on the digipak is limited too as it is simply in the center of the square digipak over the image.

The digipak advert breaks conventions as it is not an image with overlaying text and is almost a split page, with the album on the left and simply repeating the artist and the albums name in contrasting colours.

The digipak adverts follows conventions as it has track details, promoting his most famous song "Stay with me" and also has the release date in large numbers. I am assuming this digipak advert was in America from the order of the date.

Sam Smith also used twitter to promote his debut album and gave his fans details on the track list, and also created a hashtag to get it trending and create a strong word of mouth.

This research has influenced me as 
-I will now definitely use the twitter account to promote perhaps the back of the digipak with song titles on.
-Maybe consider the digipak advert being taken up with a third of the digipak cover.
-Ensure I have the release date in large clear numbers.