Thursday 15 December 2016
Tuesday 13 December 2016
Monday 12 December 2016
Sunday 11 December 2016
Saturday 10 December 2016
Friday 9 December 2016
Thursday 8 December 2016
Wednesday 7 December 2016
Monday 5 December 2016
Sunday 4 December 2016
TA - Question 7: How would you imagine a poster of an pop acoustic artist?
From this audience feedback, I was slightly dissapointed as the majority wanted "dull" which limits my creativity, however I would prefer to have a more upbeat poster to reflect the upcoming artist in a positive way.
TA - Question 6: Digipak opinion
This question links perfectly to Question 4 - Do you buy CD's?
It is astonishing how around two thirds of our target audience had no idea what a digipak was. From my own experience, before being presented with this task in A2, I was also unaware what a Digipak was and what a digipak poster was.
In my own opinion I do feel OCR have given us a task which isn't as current in this developing industry - and in my opinion would make a more current task for A2 such as developing a persona on social media and gain followers from a fake artist - to test truly how much promotion and advertising of a music video can create recognition in a new artist in the industry.
As my partner Lauren stated -
"The majority of our younger target audience (16-17 years of age) do not buy CD's. This is possibly due to the fact that we are living in an age were everything can be streamed digitally. E.g the growing popularity of Spotify, Youtube and iTunes.
Some members of the target audience suggested that they 'used to' by CD's however as streaming has become much easier than going out to the shop to my a CD in its physical form this has subsided.
One member of the target audience said 'Yes, if it is an artist that I love than yes'. Artists with a large fan base are able to gain a lot of support in terms of physical album sales, because fans want a physical copy of the CD for nostalgic reasons"
This suggests perhaps why many don't know what a digipak is, due to the development of other ways of streaming music.
TA Group post - Question 5 (new artist entering industry)
The majority of the target audience suggested that a new artists should have a social media site in order to promote themselves. Social media includes: Snapchat, Twitter, Instagram and Facebook. Social media is used for artists to promote their new material as well as staying connected to their fans. The sites are places for fans to discuss their favourite artist and their music.
James Arthur has recently released a new album 'Back From The Edge'. He is using his Twitter page to promote his album. For example, both the twitter display picture and the header are pictures of the album and his biography has a link to buy the album. This is a clever use of social media to promote album to a younger audience.
The target audience also suggested that an album should be released including good music. This comment may be vague but we would hope that Ben Austin would release a song that fans of the Pop Acoustic genre would like which would result in him developing a substantial fan-base.
TA Group post - question 4 (do you ever buy cd's?)
The majority of our younger target audience (16-17 years of age) do not buy CD's. This is possibly due to the fact that we are living in an age were everything can be streamed digitally. E.g the growing popularity of Spotify, Youtube and iTunes.
Some members of the target audience suggested that they 'used to' by CD's however as streaming has become much easier than going out to the shop to my a CD in its physical form this has subsided.
One member of the target audience said 'Yes, if it is an artist that I love than yes'. Artists with a large fan base are able to gain a lot of support in terms of physical album sales, because fans want a physical copy of the CD for nostalgic reasons.
Taylor Swift did not put her new album '1989' on Spotify. However, she has so many dedicated fans that her album sold over 1 million copies and became the best selling album since 2002.
The screenshot from the article suggests that despite the modern age where we stream music digitally she still managed to break records. However, out artist 'Ben Austin' is a newly launched star and doesn't have a large fan base, so we would also have to release his music on streaming sites as well as a physical CD in order to expand is listeners.
I often discover music on Spotify because the site offers playlists of genres. I was listening to a Country playlist and discovered a newly formed duo called the 'Shires' who were based in the Uk which I had never heard of before. Listening to one of their songs made me listen to their album. Then I followed them on twitter and saw a tweet about their new upcoming album which I then bought. This personal experience also shows that it is important that we use a range of social media to promote out star.
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