Research: Digipak Adverts and Tour Dates - Tom Odell

I used bubble.us to research into the codes and conventions of Tom Odell's Digipak Advert.

I chose this tour dates poster of Tom Odell to research into as it is not a studio shot and we have similar images of our artist playing a piano like this. 

This is following conventions as it is a full scale image with text overlay, and the text being aligned left of frame. To my knowledge it doesn't have any sell lines, other than promoting a special guest. It is also following conventions as there is an orange font layering over the artist with famous tracks the artists done. Also has institutional details in orange, to match the synergy with website, telephone and email. This specific tour poster also has a logo of the institution that is running him, that being "forestive" in our case we would put our logo there.

This research has influenced my planning:

- as it has shown me it is important to have a strong colour of font which can contrast with the image

-to have a range of text sizes

- to have a range of contact details on a tour poster

- to make sure to put the digipak cover on the digipak poster